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Go-to-Market Architecture

SiriusDecisions provides portfolio marketing leaders with the research, advice and support they need to shift their go-to-market strategy from product-centric to audience-centric. By leveraging the industry's only go-to-market architecture model, many b-to-b organizations have increased lead conversions by 100 percent and delivered a higher quality pipeline.

How SiriusDecisions Helps

  • We help create an audience-based go-to-market architecture
  • We provide the research and tools to move an organization beyond the concept stage
  • We develop a manageable phased approach
  • We encourage a cultural mind shift within the organization
  • We guide marketers to alter their behaviors to support an audience solution path

Key Issues

How do you move from a product focus to solution and audience focus?

How can the focus be shifted toward solutions and away from individual products?

How do you operationalize an audience-centric go-to-market approach?

How do you organize a company around an aligned vision?

Success Stories


"SiriusDecisions® provided us [with] a very insightful view of what our customers are doing [and] their customers are doing. It helps us…to really employ and deploy the best practices along all our services."

Former VP, Global Channel Marketing

Read client story here

The SiriusDecisions Advantage

We’re with you each step of the way, providing clear guidance. We give you in-depth advice on how to implement research techniques. We ensure that this competency resides within your company, giving you an edge over your competitors. We support you at a deeper level, reinforcing your product management team.


Results You Can Expect

Doubling conversion rates

More-efficient resource allocation, more-organized campaigns

Faster time to market resulting from an integrated and cohesive go-to-market approach that resonates with the target audience

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