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Go-to-Market Strategy

SiriusDecisions provides portfolio marketing leaders with the research, advice and support they need to shift their go-to-market strategy from product-centric to audience-centric. By leveraging the industry's only go-to-market architecture model, many b-to-b organizations have increased lead conversions by 100 percent and delivered a higher quality pipeline.

How SiriusDecisions Helps

  • We help create an audience-based go-to-market architecture
  • We provide the research and tools to move an organization beyond the concept stage
  • We develop a manageable phased approach
  • We encourage a cultural mind shift within the organization
  • We guide marketers to alter their behaviors to support an audience solution path

Key Issues

How do you move from a product focus to solution and audience focus?

What are the right segments for growth, and how can opportunities be identified?

How can the focus be shifted toward solutions and away from individual products?

How do you operationalize an audience-centric go-to-market approach?

How do you organize a company around an aligned vision?

Success Stories

 

"SiriusDecisions® provided us [with] a very insightful view of what our customers are doing [and] their customers are doing. It helps us…to really employ and deploy the best practices along all our services."


Former VP, Global Channel Marketing


Read client story here

"With buyer insights and organizational smarts, we help marketing build effective programs and arm sales with the tools and knowledge required to convert leads into opportunities and closed business."


Former Manager of Product Marketing


Read client story here

Explore the Technologies and Services That Drive the B-to-B Revenue Engine

The SiriusDecisions B-to-B Technology Universe organizes technology and services around the disciplines of the revenue engine: marketing, sales and product. Our coverage is then further aligned to the priorities of our clients within those disciplines.

Go to Market Strategy

Explore the technology and services that SiriusDecisions recommends to enable you to solve for this specific priority.

  • Market and competitive intelligence

    Provides market and competitive intelligence services (e.g. data acquisition and analysis, market forecasts and statistics, win/loss analysis, industry trends, proprietary survey methodologies, survey fulfillment services) as well as technology platforms and tools (e.g. online survey tools, database applications, reporting).

  • Market and competitive intelligence – win/loss analysis

    Conducts prospect interviews, identifies win or loss root causes, and makes recommendations to improve the win/loss ratio.

The SiriusDecisions Advantage

We’re with you each step of the way, providing clear guidance. We give you in-depth advice on how to implement research techniques. We ensure that this competency resides within your company, giving you an edge over your competitors. We support you at a deeper level, reinforcing your product management team.

 

Results You Can Expect

Doubling conversion rates

More-efficient resource allocation, more-organized campaigns

Faster time to market resulting from an integrated and cohesive go-to-market approach that resonates with the target audience

Additional Offerings

Go-to-Market Strategy Pathway

Aligned Measurement Framework Workshop

Digital Type Assessment Overview

Go-to-Market Architecture Project Overview

Market Distribution Analysis Project

Messaging Nautilus Workshop

Persona Workshop

Product Marketing and Management Model Workshop

SiriusDecisions Analytics: Total Addressable Market Overview Project

Summit

Summit APAC

Summit Canada

Summit Europe

TechX

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