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Personas and Buyer's Journey Mapping

SiriusDecisions helps portfolio marketing leaders pinpoint buyer needs through our proprietary Buyer Persona Framework. The most valued tool in a marketer's arsenal, it has helped b-to-b organizations increase marketing-influenced revenue by 25 percent and pipeline value by 20 percent.

How SiriusDecisions Helps

  • We help clients figure out personas and back end processes
  • Our persona framework works
  • We help you know your buyers
  • We offer a best-in-class process and the tools to get it done
  • We show you how to use personas for multiple programs

Key Issues

Are you able to define the primary buyer need?

Are you unsure where to start?

Do you know your buyers?

Who in your organization owns expertise about buyers?

How do you operationalize insights and inject them into the sales process?

Should you handle or outsource to third party?

Success Stories

"Give me a lead that fits a key persona, and I’ll follow up on it"

Sales rep at Siemens

Read client story here

The SiriusDecisions Advantage

Our persona framework is the best tool for defining B2B persona, and our buyer’s journey map is backed by years of testing. We offer a critical-thinking template to ensure quality messaging. Our expertise in buyer insights comes from our expertise in key buyer personas.


Results You Can Expect

Better campaign performance

Faster time to market

Agreement between sales and marketing about the target buyer

Take Action