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Portfolio Messaging and Content

As the only company that offers a buyer-centric b-to-b messaging methodology, SiriusDecisions helps portfolio marketing leaders develop and activate messaging that resonates. Our Messaging Nautilus® is a proven process that has helped organizations like yours drive higher click-through rates, content downloads and Web site traffic.

How SiriusDecisions Helps

  • We help organizations develop a repeatable process for creating messaging that resonates with the target audience
  • We provide the research, tools and advice to move beyond the concept stage
  • We encourage client teams to act
  • Our proprietary tool, the Messaging Nautilus, is prescriptive, well defined and logical

Key Issues

Reactive approach

Weak messaging that results in a sales shortfall

A product marketing team with an inefficient process

Inconsistent message development process across marketing and sales

The need for messaging that contributes to demand creation and overall campaign results

Sales teams often create their own messaging instead of using sales enablement materials

Workshops aimed at crafting a corporate vision are falling short

Success Stories

"Give me eight hours to create content, and I will spend the first six on messaging."


Glenn Gibson, Director of Product Marketing


Read client story here

The SiriusDecisions Advantage

We have the only b-to-b messaging methodology that focuses on the target audience and resonates with buyers throughout the buying process, for offerings of all demand types. Other solutions only cover only the education portion of the buying process.

 

Results You Can Expect

Messaging that resonates and drives action

Consistent messaging with integrity that spurs demand creation

More-strategic product marketers

More-positive sales feedback

Faster time to market

Take Action