Product Management

Agile Enablement

SiriusDecisions helps product management leaders and their teams perform to the best of their abilities in an agile product development environment, balancing product management fundamentals with agile principles. We give product managers research, resources and guidance to leverage agile for faster and better product delivery.

Key Issues

1. Are you struggling with the shift to agile?
2. Is the shift to agile causing confusion or conflict between product management and product development?
3. Is there a war in your organization between those who favor agile and those who favor traditional approaches?
4. Is there confusion around whether product managers should also play the role of product owner?
5. Is the move to agile product development causing confusion/frustration for your marketing and sales teams?

How SiriusDecisions Helps

• We help product management teams understand how to operate in an agile environment
• We help organizations transitioning to agile understand the implications for product management, marketing and sales
• We help clarify roles and responsibilities in an agile process
• We help rationalize agile product development and product management processes with broader business processes
• We offer support and guidance to product management leaders trying to staff and structure their teams for agile

The SiriusDecisions Advantage

We ensure that you’re leveraging the investment you’ve made in agile as a development process. We blend agile fundamentals with product management needs to help product managers see the bigger picture. We provide guidance on agile product management that is backed by research, resources, best practices and best-in-class capabilities.

Customer Understanding

SiriusDecisions provides product management leaders with a framework for identifying current and future customer and market needs to better uncover profitable market opportunities. We provide clients with in-depth advice on how to better understand their customers to give them a decisive competitive edge.

Key Issues

1. Is your product team more inclined to react to sales requests than to innovate?
2. Do your product managers spend enough time with customers to know what they want?
3. Are your products keeping pace with changing customer demands?
4. Are you caught off guard by smaller players disrupting the market by serving customers in new ways?
5. Is there a mismatch between the products you provide and how customers want to use them?

How SiriusDecisions Helps

• We give companies a consistent approach to truly understanding customers
• We provide guidance on techniques and sources for gathering customer feedback
• We provide guidance on how to conduct different types of customer research
• We create a framework for assessing results and funneling insights into product strategy
• We provide best practices on gathering unmet customer needs

The SiriusDecisions Advantage

We’re with you each step of the way, providing clear guidance. We give you in-depth advice on how to implement research techniques. We ensure that this competency resides within your company, giving you an edge over your competitors. We support you at a deeper level, reinforcing your product management team.

Pricing and Packaging Strategy

SiriusDecisions helps product management leaders make better, more educated pricing decisions for their products through a process based on real-life experience that only we can offer. As a result, our clients realize greater revenue, confidence in their pricing decisions and faster, more profitable sales.

Key Issues

1. Are you confident in your product pricing? Do you think you are leaving money on the table?
2. Is your approach to pricing inconsistent and haphazard?
3. Do you need to bring more science to pricing your products?
4. How confident are you when rolling out price increases?
5. Do you have a consistent approach to product pricing and packaging?
6. Are pricing decisions difficult to make?

How SiriusDecisions Helps

• We provide a process that enables you to truly understand what your buyers will pay, and the tools to ensure you consider the right factors when making difficult pricing decisions
• We provide the structure and process to make the right decisions
• We are a sounding board for pricing options, providing feedback as needed
• We are objective about pricing decisions and offer our perspective based on best practices
• We help you identify the breakdowns in your pricing process that are causing lost deals, over-discounting and other problems

The SiriusDecisions Advantage

We provide clear, step-by-step guidance, templates and decision support tools so you can confidently develop pricing and packaging that maximizes revenue and simplifies the selling process.

Product Innovation and Lifecycle Process

SiriusDecisions helps product management leaders implement a strategic approach to innovating and managing products throughout their lifecycle. Our unique framework ensures the alignment across revenue-generating functions that is crucial to product success. We work with clients to apply industry best practices, helping tailor the process and deliverables as needed. We help upskill and enable product managers to successfully model a consistent approach.

Key Issues

1. Are you too focused on a short- vs. long-term product vision?
2. Does your product management need to be more strategic?
3. Is your enterprise lacking a consistent product lifecycle management approach?
4. How do you make sure that products that your organization launches into the market are successful?
5. Are your in-market products getting the support they need, or do you just launch and walk away?
6. Have you launched products that have not succeeded in the market?
7. Are you releasing products that aren’t “ready for prime time”?
8. Are product managers clear about the steps they need to take to manage a product, or are they making it up as they go along?

How SiriusDecisions Helps

• We have a best-in-class approach to product lifecycle guidance
• Our templates save companies time and keep them on track
• We assess a company’s lifecycle, how it’s performing, where it needs to improve and how it compares to other companies
• We are your safety net; we make sure you’re not missing steps or making mistakes
• We help companies optimize their products throughout the lifecycle for higher revenue and longer profitability

The SiriusDecisions Advantage

We ensure that all functions related to product innovation and go- to- market strategy to march in lockstep. We offer a unique, best-in-class framework to support all of the revenue-generating functions around the product lifecycle, helping product management leaders guide their teams and providing a proven success model for the organization. We evolve our model based on what we learn from clients who have implemented it, new insights and emerging best practices.

Product Management Roles, Responsibilities and Structure

SiriusDecisions helps product management leaders model the desired attributes of a product management function and then provide the tools, resources and data to help them realize this objective. We help cultivate more productive, successful product managers who are able to better drive business growth.

Key Issues

1. Do you need to develop or improve your product management organization?
2. Does the role of product management lack clarity in your company?
3. Is your product management organization structured appropriately for your business strategy?
4. Do your product managers have the skills, knowledge and competencies to succeed?
5. How well is product management aligned with marketing and sales?

How SiriusDecisions Helps

• We define the key attributes of a world-class product management organization
• We give product management leaders and product managers the tools, capabilities and guidance to get there
• We have the data and resources to improve skills in this area
• We offer guidance on where product management fits in the organization and how to best structure a product management function
• We create a path for success for the product management leader
• We bring best practices, deep research and industry-leading data

The SiriusDecisions Advantage

We are the only firm that can back up its support for product management leaders through research, resources, best practices and best-in-class capabilities.

Product Portfolio Investment Decisions

SiriusDecisions helps product management leaders make smarter, more informed decisions about product investments. We provide clients with a unique framework that enables them to assess investments, ask the right questions and gain confidence in their decisions. This framework is, backed by our unrivaled research, experience and advisory capabilities.

Key Issues

1. How do you know your product investment choices are on target?
2. How do you make objective, data-driven investment decisions?
3. How do you ensure that your product investments are optimized to support your strategy?
4. How much should you allocate to different products?
5. Do you have a process that is agile enough to address market dynamics?

How SiriusDecisions Helps

• We have an objective framework for evaluating potential product investment opportunities
• We help you evaluate and implement a decisionmaking process
• We assess how your investment decisions fit your innovation and go-to-market strategies
• We help you get cross-functional alignment and internal buy-in for product investment
• We help you ask the right questions when evaluating product investments
• Our approach keeps individual biases in check and balances risk and reward

The SiriusDecisions Advantage

We have a best-in-class process you can follow to make the best investment decisions. No other advisory company brings our level of research, experience and guidance to help you implement a process-driven investment approach.