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Sales Asset Management

SiriusDecisions helps sales enablement leaders understand the vital role that asset management plays in customer acquisition and revenue generation. We use our best practice knowledge, experience and insights to help sales teams understand how the assets used in sales process intertwine with the buyer’s journey.

How SiriusDecisions Helps

  • We help organizations set up processes for organizing and delivering content that solves findability and usability problems
  • We help sales enablement leaders vet and organize content by connecting it to the sales process and buyer’s journey
  • We help build roadmaps to navigate the content technology landscape to facilitate the content finding the rep, rather than tasking reps to find the content
  • We rely on fact-based data to pinpoint the content that both effectively empowers sales reps and drives deals forward

Key Issues

How do you get both internal and external content into the hands of sellers precisely when they need it?

How can sales enablement ensure that content is what the sellers need and has impact with buyers?

How can sales enablement leaders aggregate, create, manage and measure content that is effective for both reps and buyers?

How important is technology in helping to solve this problem?

How do you justify the budget needed to solve this challenge?

Success Stories

"By enabling quick and easy access to critical information, we are helping our direct sales force and channel partners connect Analog Devices’ capabilities and solutions to the challenges our customers face. This process is critical to creating value and keeping our customers ahead of their competition."


George Smalanskas, Senior Director Global Sales Learning and Enablement


Read client story here

Explore the Technologies and Services That Drive the B-to-B Revenue Engine

The SiriusDecisions B-to-B Technology Universe organizes technology and services around the disciplines of the revenue engine: marketing, sales and product. Our coverage is then further aligned to the priorities of our clients within those disciplines.

Sales Asset Management

Explore the technology and services that SiriusDecisions recommends to enable you to solve for this specific priority.

  • Digital asset management

    Houses assets of all types, including thousands of variations (e.g. multiple renditions, languages, photos, logos, copy).

  • Messaging development and training

    Messaging development and training providers offer services that develop the value propositions and messaging for brands, products and services, and competitive positioning.

  • Sales asset management

    Facilitates the management of sales content and tools through a sales portal.

  • Sales engagement platform

    Enables digital, inside and field sales personnel to be more productive and efficient.

  • Sales force automation

    Increases sales rep efficiency and effectiveness by automating core sales processes, moving opportunities through the sales process, and collecting data about prospects and customers.

The SiriusDecisions Advantage

We help sales enablement leaders understand how to leverage sales asset management to help drive sales success. We describe the asset management approaches used by peer organizations, utilizing benchmark data to track the adoption of best practices.

 

Results You Can Expect

More productive sales reps through increased efficiency in accessing the best content

Streamlined content operations

The ability to identify content that drives deals and improves rep skills

Additional Offerings

Best Practices for Conducting a Sales Content Audit

Content Inventory and Audit Workshop

Cross-Functional Content Lifecycle Workshop

The SiriusDecisions Value-stream Mapping: Buyer-focused Sales Process Project

Summit

Summit APAC

Summit Europe

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