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Channel Sales Strategy and Profitability

SiriusDecisions helps sales leaders develop and implement a world-class channel sales strategy that takes into account their route-to-market strategies, resource allocations, growth strategy and budget investment decisions. We are unique in being able to provide a big-picture perspective on channel sales through our depth of knowledge, proven expertise and willingness to work in partnership with our clients as long as they need us. SiriusDecisions also these leaders understand and track the key metrics that gauge the likelihood of a profitable channel partnership. We bring the right channel sales process, an understanding of key indicators and access to relevant data to help clients make informed decisions about channel sales partnerships.

How SiriusDecisions Helps

  • We aim to build world-class channel sales organizations
  • We help align direct and indirect sales groups
  • We build partner needs into our client’s strategy, which has a direct bearing on client profitability
  • We help clients align their resources to guide investment decisions
  • We advise on budget management and allocations
  • We help transform the partner experience through cloud-based migration

Key Issues

Do you have alignment within the C-suite on corporate goals and go-to-market strategy?

Do you face challenges in gaining cross-functional support from the C-suite to execute your sales strategy?

Are your marketing and product peers giving your sales organization robust support to execute against the go-to-market strategy?

Is your product leader delivering products that customers want, and doing so on schedule?

Have you developed a sales strategy that is tightly linked to corporate goals?

Does your route-to-market strategy align to corporate goals?

Do you know if your route-to-market mix of direct vs. indirect is ideal for your company in comparison with your peers?

Success Stories

"Working with SiriusDecisions in the CSO engagement, we looked at our entire team and found out how can we get better, how can we be more effective and what resources we need."

Bryan Hauptman, Senior Vice President of Global Sales
Read client story here

The SiriusDecisions Advantage

Companies that leverage SiriusDecisions grow their revenue two to seven times faster than other organizations. We offer clients objective, fact-based advisory services backed by data that enables them to make better decisions and accelerate time to execution so sales can make its number.


Results You Can Expect

Faster revenue growth

Increased booking per seller

Increased new-logo wins

Improved win rate

Faster time to execution on your key initiatives and priorities due to broader support from the C-suite and board of directors

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