Explore the Technologies and Services That Drive the B-to-B Revenue Engine
The SiriusDecisions B-to-B Technology Universe organizes technology and services around the disciplines of the revenue engine: marketing, sales and product. Our coverage is then further aligned to the priorities of our clients within those disciplines.
Select the discipline on the left to explore
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Ad tech – data management platform
A centralized platform that aggregates first-, second- and third-party data across channels.
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Ad tech – demand-side platform
Allows advertisers to purchase/manage ad inventory. Marketers can then create, monitor, measure and optimize bidding strategy.
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Ad tech – paid search agencies
Paid search includes the placement strategies and tactics marketers employ to increase an organization's visibility and direct responses via search engine result pages (SERPs).
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Artificial intelligence
Artificial intelligence technologies acquire inputs and apply algorithms to make decisions and predictions and automate actions.
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Artificial intelligence – predictive
Prioritize leads by applying statistical algorithms to marketing automation data, SFA data and third-party data.
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Brand and creative
Brand agencies support b-to-b organizations in the development, maintenance and execution of their corporate, divisional and product brands.
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Channel data management
Provides a combination of software, analytics tools and database access to help suppliers gain greater visibility into channel performance.
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Channel incentive management
Channel incentive management technology helps automate partner incentive execution and management, and recognize and reward partner contribution and performance that drives revenue growth.
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Channel marketing and management
Enables channel partners to engage in demand creation activities, and helps suppliers maintain brand integrity and messaging consistency.
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Configure, price and quote
Creates product configurations, associates them with pricing models, and allows reps to create quotes and proposals.
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Content display
Helps marketing departments create engaging visual content assets without the need for advanced design resources.
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Content marketing software
Content marketing software helps define and manage an end-to-end content process.
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Content services providers
Content providers support a b-to-b organization’s centralized content function and/or integrated marketing functions responsible for content creation.
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Customer advocacy
Helps marketers improve advocate sourcing capabilities, amplify customer participation and facilitate the impact of advocacy.
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Customer intelligence management
Helps organizations collect and aggregate feedback to understand the nature and quality of customer experiences.
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Customer journey mapping
Helps organizations depict, design, analyze and optimize their customers' experience during the purchase or post-sale journey.
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Customer success management
Leverages automation and analytics to provide insight into customer relationships and help accomplish relationship goals.
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Demand creation agencies
Demand creation agencies deliver a holistic suite of services that address the art and science of creating demand.
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Digital asset management
Houses assets of all types, including thousands of variations (e.g. multiple renditions, languages, photos, logos, copy).
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E-commerce
Enables organizations to generate revenue online by providing the infrastructure needed to conduct business on Web sites.
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Event management
Provides marketers with a range of solutions to improve event logistics and/or event experience for organizers and attendees.
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Influencer relations
Enables organizations to develop and distribute public relations (PR) content and measure the effectiveness of PR programs and manage influencers.
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Intent monitoring
Tracks and monitors digital evidence when buyer consume content, conduct Web searches, visit Web sites, and engage in discussions on social media and in online communities.
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Market and competitive intelligence
Provides market and competitive intelligence services (e.g. data acquisition and analysis, market forecasts and statistics, win/loss analysis, industry trends, proprietary survey methodologies, survey fulfillment services) as well as technology platforms and tools (e.g. online survey tools, database applications, reporting).
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Marketing automation platform
A marketing automation platform enables the seeding, creation, nurturing and acceleration of demand among prospects and customers.
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Marketing performance analytics
Helps assign won revenue values back to the marketing tactics with which buyers engaged along their path to purchase.
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Marketing resource management
Enables organizations to manage marketing planning, budgeting, project management, asset management and performance analytics.
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Messaging development and training
Messaging development and training providers offer services that develop the value propositions and messaging for brands, products and services, and competitive positioning.
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Partner relationship management
Optimizes a supplier's interactions with channel partners and provides intelligence to strengthen relationships.
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Persona development
Supports organizations that need to supplement their team's efforts to develop persona profiles for each target buyer persona involved in the buying decision process.
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Price optimization and management
Leverages data and business rules to develop optimized pricing.
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Product engagement
Monitors activity and allows product managers to target interventions with users who meet criteria to maximize engagement.
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Product planning, prioritization and roadmapping
Helps product managers develop plans, prioritize features and enhancements, and communicate and maintain product roadmaps.
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Profile data management
Helps users acquire, validate, transform and enrich contact and account data.
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Sales asset management
Facilitates the management of sales content and tools through a sales portal.
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Sales compensation management
Helps organizations administer compensation programs and tackle sales-related administrative activities.
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Sales force automation
Increases sales rep efficiency and effectiveness by automating core sales processes, moving opportunities through the sales process, and collecting data about prospects and customers.
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Sales intelligence
Sales intelligence is the business intelligence subset of internal and external data relevant to the sales organization, combined with the analysis and production of intuitive, actionable, timely and context-sensitive insights.
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Sales learning and coaching
Includes the creation, delivery and management of learning opportunities that support sales readiness through assessment, knowledge transfer, coaching and reinforcement of competencies that are specific to the sales environment.
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Sales methodology
Sales methodology providers offer custom or standardized sales methodologies to guide how a rep navigates the sales cycle and may include extensive learning opportunities and/or related technology to support workflow and content delivery.
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Search engine optimization
Enables organizations to drive organic listings on search engine results.
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Social collaboration
Facilitates engagement between organizations and their customers, and among employees.
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Social media intelligence and management
Critical component for listening to and analyzing market trends and capturing brand, product and audience insights.
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Teleservices
Helps teleprospectors and reps connect with prospects by automating parts of the dialing process. Often integrates with sales force automation systems.
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Translation and localization
Helps organizations translate and localize their digital and non-digital content assets into multiple languages.
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User research and concept testing
Helps obtain buyer and user feedback on product and enhancement ideas before they go into development.
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Web analytics
Tracks activity and engagement of visitors to help marketers measure their marketing and Web site activities.
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Web content management
Enables organizations to create, manage and measure the impact of Web site content.
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Web design
B-to-b Web site design agencies create the visual aspects of a site, including the branding, the user experience, graphic design, responsive design, user interface design, images and photography and video services.
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Web personalization
Enables organizations to deliver dynamic content to buyers using audience, visitor behavior or intent to drive engagement and progress Web visitors along the buyer's journey and customer lifecycle.
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Webinar technologies
Offers the ability to stage and control a range of online events and meetings via multiple hardware platforms.