HomeResearch Articles Account-Based Digital Display Advertising: Best Practices

Account-Based Digital Display Advertising: Best Practices

  • Account-based digital display advertising gives marketers the ability to outperform organizations that rely solely on broad-based advertising techniques
  • Account-based digital ads typically generate higher clickthrough rates, more Web engagement and better pipeline results
  • Best practices for account-based digital advertising focus on areas including targeting, testing and personalization
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