HomeResearch Articles Account-Based Marketing: Planning Assumptions 2016

Account-Based Marketing: Planning Assumptions 2016

  • As SiriusDecisions looks toward the year ahead, we have identified five critical planning assumptions for account-based marketing (ABM) leaders
  • Scalability and the application of technology are essential for the next stage of evolution in ABM to allow more companies to benefit from the model
  • To speed up impact, account-based marketers must continue to make the case for budget rationalization that aligns investment and people to accounts where growth is expected
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