HomeResearch Articles Account-Based Marketing: Planning Assumptions 2018

Account-Based Marketing: Planning Assumptions 2018

  • As SiriusDecisions looks toward the year ahead, we have identified five critical planning assumptions for account-based marketing (ABM) leaders
  • The global expansion of ABM is accelerating with the rise of program offices and centers of excellence
  • Continued technological advancements and vendor consolidation are helping b-to-b organizations optimize ABM planning, execution and measurement
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