HomeResearch Articles Account-Based Marketing Planning for an Industry Focus

Account-Based Marketing Planning for an Industry Focus

  • An industry-focused approach to account-based marketing (ABM) requires in-depth knowledge of the target industry as well as specific account needs
  • Account-based marketers should partner with portfolio marketing and industry teams to understand the organization's industry strategy and available resources
  • Industry ABM works better for organizations that already have expertise and experience in the target industry, but it can also be used to pilot a new industry focus

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