HomeResearch Articles Account-Based Marketing Process Interlocks Across the Marketing Ecosystem

Account-Based Marketing Process Interlocks Across the Marketing Ecosystem

  • Consistent collaboration between account-based marketing (ABM) and other marketing team members produces significant benefits
  • From preparation to measurement, several marketing functions come into play at different stages in the ABM process
  • When combined with documented roles and responsibilities, marketing ecosystem design enables consistent information flows and improves ABM results
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