HomeResearch Articles Account-Based Marketing: Strategy Options for Financial Services

Account-Based Marketing: Strategy Options for Financial Services

  • Choosing the right account-based marketing (ABM) strategy option for a financial services organization depends on the organization’s go-to-market model, business goals and ability to target buyers or customers with individualized messaging
  • Each ABM strategy requires the identification of specific and dedicated resources for effective marketing execution
  • ABM execution should focus on activities that make the best impact by meeting buyers' and customers' relationship needs
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