HomeResearch Articles Account-Based Marketing: The Digital Toolkit

Account-Based Marketing: The Digital Toolkit

  • With much of the buyer's journey now happening online, account-based marketers must incorporate digital tools into their mix to more effectively reach contacts in target companies
  • Technology infrastructure is critical to the success of digital account-based strategies, and the right tools help make targeted outreach scalable
  • Sales account managers can gain increased visibility into contact-level activities from online account-based marketing support
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