HomeResearch Articles Active Recycled Lead Nurturing: A Phased Approach

Active Recycled Lead Nurturing: A Phased Approach

  • Organizations without active recycled lead nurturing programs can start with a pilot to test their approach and gain support for a wider-scale rollout
  • To prioritize potential nurture flows, identify which disqualification reason represents the largest potential pipeline value at the lowest cost
  • Tailor each active recycled lead nurture flow to the disqualification reason, and ensure clear processes are in place around lead handoffs
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