HomeResearch Articles Adapting the Decision Gate Process

Adapting the Decision Gate Process

  • The decision gate process is a core component of the SiriusDecisions Product Marketing and Management (PMM) Model, driving consistent business focus and clarity in decisionmaking at key milestones in the innovation and go-to-market process
  • Many organizations struggle to fit a wide range of products, investments and initiatives into a standard decision gate process
  • The process can be tailored to create multiple variations based on relevant factors and thresholds (e.g. level of investment, revenue impact)
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