HomeResearch Articles Ad Tech – Paid Search Agencies: A Sirius Perspective

Ad Tech – Paid Search Agencies: A Sirius Perspective

  • Paid search has become a core element of effective b-to-b demand creation, complementing search engine optimization
  • Successful paid search programs require a deep understanding of buyers, as well as planning, accountability and continuous monitoring
  • Paid search agencies manage paid search spend across search engines to increase efficiency and reach, and provide real-time program optimization
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