HomeResearch Articles Aligning Buyers’ Journeys Across the Healthcare Ecosystem

Aligning Buyers’ Journeys Across the Healthcare Ecosystem

  • Complex healthcare business models often require multiple buyers’ journeys across the enterprise, business users (e.g. healthcare providers) and consumers
  • Marketers should consider each buyer’s journey independently as well as how it intersects with the journeys of other audiences
  • Knowing how buyers’ journeys are intertwined can help marketers develop strategic plans and marketing campaigns to drive the desired uptake of products and services
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