HomeResearch Articles Aligning the Demand Waterfall® to the Buying Decision Process

Aligning the Demand Waterfall® to the Buying Decision Process

  • The SiriusDecisions Demand Waterfall orchestrates the treatment and tracks the progress of prospects through the lead management process
  • The qualification criteria and cross-functional handoffs within the Demand Waterfall give demand marketers powerful tools for expediting the buying process
  • Maximize lead management efficiency and throughput by aligning the Demand Waterfall to the behaviors and characteristics of buyers
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