HomeResearch Articles Annual Sales Planning: A Sirius Perspective

Annual Sales Planning: A Sirius Perspective

  • Annual planning is a critical process that sales functions must complete to agree on corporate goals and objectives
  • According to SiriusDecisions’ research, less than half of b-to-b sales functions include marketing, services or product functions in the sales planning process
  • A best-in-class sales planning process comprises eight key elements
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