HomeResearch Articles Applying Predictive Analytics to Customer Scoring

Applying Predictive Analytics to Customer Scoring

  • B-to-b organizations have more information than ever available to develop customer growth and retention strategies
  • Predictive analytics applications for customer scoring combine robust external data sources with internal data to yield powerful models
  • Three primary use cases for predictive modeling can be applied to existing customers: renewal modeling, cross-sell modeling and upsell modeling
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