HomeResearch Articles A Roadmap for Marketing Measurement: Goal-Setting

A Roadmap for Marketing Measurement: Goal-Setting

  • Our three-phase roadmap guides marketing measurement projects from goal setting through execution and evolution
  • Project leaders must establish a consensus among measurement stakeholders on reporting objectives, and how they align to business goals
  • Time and effort applied to the goal-setting phase results in broader organizational acceptance and stronger impact on business decisionmaking

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