HomeResearch Articles Beyond Adoption: Leveraging Sales Force Automation

Beyond Adoption: Leveraging Sales Force Automation

  • Maximum leverage of a sales force automation (SFA) system is gained by using data within the tool for business insight, and by integrating with other applications
  • Extending productivity gains from SFA is the responsibility of sales operations and benefits both sales and marketing
  • Leveraging SFA data will continue to support adoption of the tool
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