HomeResearch Articles Brand Usage Guidelines: Sales and Service

Brand Usage Guidelines: Sales and Service

  • As the primary ambassador of an organization's brand, the b-to-b sales force must be trained on correct brand usage
  • Adopt an enablement-oriented (vs. governance-oriented) approach to brand guidelines for both sales and service functions
  • Guidelines should include an overview of the core brand, along with appropriate appearance and behavior when conducting business
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?