HomeResearch Articles Bridging the Divide: Influencer Relations and Marketing Campaigns

Bridging the Divide: Influencer Relations and Marketing Campaigns

  • To ensure that influencers are included in campaigns, influencer relations must participate in the campaign implementation process
  • Influencer tactics can be incorporated into all four campaign program families – reputation, demand creation, sales enablement and market intelligence
  • A balance of earned and paid influencer tactics supports scheduled campaigns while allowing for the unpredictable nature of influencer coverage
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