HomeResearch Articles B-to-B Content Marketing, the Sirius Way

B-to-B Content Marketing, the Sirius Way

  • SiriusDecisions defines content marketing as a subset of inbound marketing activities that drive topical authority and engagement with audiences and build a stronger digital footprint
  • Misunderstanding content marketing’s purpose leads to weak content marketing execution and disappointing results
  • B-to-b organizations that build content marketing into integrated marketing plans experience the best results from their efforts
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