HomeResearch Articles B-to-B Growth Strategies Require Marketing Transformation

B-to-B Growth Strategies Require Marketing Transformation

  • SiriusDecisions asked b-to-b CMOs and other marketing leaders which priorities will have the most influence on their marketing strategies over the next two years
  • We correlated strategic priorities with the annual growth rate of respondents’ organizations
  • For the fastest-growing companies, adding or revising routes to market was the most frequently cited priority
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