HomeResearch Articles Building a B-to-B Content Taxonomy

Building a B-to-B Content Taxonomy

  • Sixty-five percent of content within b-to-b organizations goes unused, often due to asset findability issues
  • A comprehensive taxonomy that improves categorization and searchability is essential for improving content findability
  • The content strategy and operations leader is responsible for developing and maintaining a cross-functional taxonomy as part of a content audit and inventory process
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