HomeResearch Articles Building the Channel Sales Plan: Define and Align

Building the Channel Sales Plan: Define and Align

  • Start building a channel sales plan by establishing clarity on how, where and when the channel will participate in the supplier’s go-to-market strategy
  • Identifying the specific purpose of the channel ensures clear expectations for partners’ roles and details about how they will contribute to the achievement of corporate goals
  • Setting channel sales goals, objectives and priorities drives alignment for the next phase of decisionmaking in the channel sales plan
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