HomeResearch Articles Building the Complete B-to-B Account Profile

Building the Complete B-to-B Account Profile

  • Account-based marketing and sales effectiveness depends on gathering intelligence at a company/account level
  • Traditional account profiles that focus on general business trends, financial reports and macro-level business goals aren’t specific enough to be immediately useful
  • Complete profiles target buying centers and the contacts they contain to help sellers and marketers define and prioritize actions

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