HomeResearch Articles Buyer Audience Alignment: A Framework for Healthcare Marketing Leaders

Buyer Audience Alignment: A Framework for Healthcare Marketing Leaders

  • Audience definition is the first stage of the SiriusDecisions Content Model – a best-in-class workflow process framework for optimizing b-to-b content
  • Audience categorization is a missing step in many b-to-b content factories, causing process breakdowns in campaign planning and content creation
  • An audience framework is a go-to-market blueprint defining market segments, buying centers, buyer personas, sellers and influencers
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