HomeResearch Articles Channel Ambassador Programs: Developing Partner Experts

Channel Ambassador Programs: Developing Partner Experts

  • Channel ambassador (CA) programs build thought leaders in partner organizations who influence and mentor others to sell supplier products/solutions
  • CA programs extend supplier reach, driving mindshare in both partner organizations and the marketplace
  • Suppliers developing CA programs should focus on delivering sales readiness skills, backed by an elite certification that partners can leverage

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?