HomeResearch Articles Channel Campaign Readiness: Enablement Deep Dive

Channel Campaign Readiness: Enablement Deep Dive

  • Channel campaign enablement should be focused in three categories: certification, sales training and use of the self-service portal
  • Enablement is no longer a best practice when it comes channel demand creation campaigns; it is a key ingredient 
  • Enable partners in short, but effective bursts, rather than trying to have them absorb too much information at once

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