HomeResearch Articles Channel Coverage Model and Competencies: Alliances

Channel Coverage Model and Competencies: Alliances

  • Alliances see two suppliers combine to deliver and market solutions to channel partners and buyers
  • Alliance partnerships are typically long-term endeavors that offer multiple products or solutions that integrate people, products or technologies
  • An effective coverage model, led by an alliance manager, is key to delivering the right support structure when engaging alliance partners

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