HomeResearch Articles Channel Demand Creation and the B-to-B Distributor

Channel Demand Creation and the B-to-B Distributor

  • Suppliers often fail to realize the potential of distributor marketing resources to add value and drive scalable demand
  • With a growing shift toward partner-led marketing, distributors hold the key to engaging with sub-resellers that suppliers cannot reach on their own
  • Distributors can aid suppliers in a variety of approaches, including messaging through partners and directly to buyers

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