HomeResearch Articles Channel Incentives: Regional and Field Marketing Considerations

Channel Incentives: Regional and Field Marketing Considerations

  • A strong partnership between a company’s field marketing and global channel organizations is required to ensure the right mix of incentive activities
  • If incentive strategies are not aligned with regional requirements or compliant with applicable laws, they can inhibit channel effectiveness
  • Establishing regional control over the application of incentives drives greater performance and return on investment
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