HomeResearch Articles Channel Management Cadence Deep Dive: Forecast Reviews

Channel Management Cadence Deep Dive: Forecast Reviews

  • Creating and maintaining accurate forecasts is challenging for most organizations and even more so for those that sell their offerings through channel partners
  • A well-defined, consistent channel forecasting process is essential to achieving forecast accuracy
  • To gain partner buy-in, suppliers must define and demonstrate the value that partners can receive from actively participating in the forecasting process
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