HomeResearch Articles Channel Marketing and Management Platforms: Questions to Ask Vendors

Channel Marketing and Management Platforms: Questions to Ask Vendors

  • To effectively evaluate new technologies, b-to-b decisionmakers need to know what questions to ask vendors and why
  • By asking the right questions, channel leaders can identify the major differences among channel marketing and management (CMM) solutions
  • Use the evaluation criteria and questions in this brief to help identify which CMM platform aligns best to the organization’s requirements
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