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Cisco Systems: Enabling Distributors to Drive Demand Creation With Their Partners

  • The role of distributors needs to evolve as fulfillment and financial services no longer offer sufficient value in today’s channel ecosystem
  • Achieving Cisco’s aggressive global SQL and revenue goals required strategic focus on both direct and indirect channels
  • Cisco’s Distribution Revenue Marketing program established a process for distributor partners to extend their value and drive marketing for their partners
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