HomeResearch Articles Citrix: Customer Marketing – Just-in-Time Support, Proven Impact

Citrix: Customer Marketing – Just-in-Time Support, Proven Impact

  • The stories customers tell about their experience with a company have an impact on other customers’ decisions
  • Citrix needed to expand its ability to track and measure the influence of customer advocacy on business outcomes
  • The organization developed sales reference capabilities in the sales force automation platform, allowing sales reps to access what they need while tracking usage and links to opportunities and financial outcomes
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