HomeResearch Articles CMO Priorities That Will Shape Marketing Strategy During the Next Two Years

CMO Priorities That Will Shape Marketing Strategy During the Next Two Years

  • CMOs have prioritized the need to become more agile and adapt to changing economic conditions while delivering on business results
  • To respond to changing economic conditions, marketing needs to prioritize resources – people and program investments
  • Creating an agile marketing organization has implications across a number of areas, including organizational structure, processes, skills and infrastructure
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