HomeResearch Articles CMOs Are Enhancing Skills to Grow and Retain Top Talent and Drive High-Performance Marketing

CMOs Are Enhancing Skills to Grow and Retain Top Talent and Drive High-Performance Marketing

  • SiriusDecisions asked almost 300 marketing leaders about planned changes to their organizational structures
  • Seventy-five percent of CMOs indicated that they are planning to enable or enhance the skill set of marketing staff to support their marketing priorities
  • Those who selected skill enhancement as their top priority are most focused on honing skills in reporting, measurement, analytics and campaign strategy
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