HomeResearch Articles CMOs' Marketing Innovation Priorities for the Next Two Years

CMOs' Marketing Innovation Priorities for the Next Two Years

  • During the first quarter of 2016, SiriusDecisions conducted a global survey of b-to-b CMOs and other marketing leaders
  • Survey respondents were asked to select their top three areas of focus for driving marketing innovation for the next two years
  • Innovation priorities differed for high-growth vs. low-growth firms and across global regions
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