HomeResearch Articles CMOs Prioritize the Acquisition and Enhancement of Marketing Skills

CMOs Prioritize the Acquisition and Enhancement of Marketing Skills

  • We asked 272 CMOs and other marketing leaders about their top priorities for the next two years
  • Respondents indicated that closing the marketing skill gaps that have emerged in recent years has become a top priority
  • When addressing skill gaps, it’s critical to find the right balance of hiring, outsourcing and training
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