HomeResearch Articles Comparative Measurements and Marketing Reporting

Comparative Measurements and Marketing Reporting

  • Strong measurement efforts evaluate performance against established guideposts to place results in proper context
  • Comparisons can be made between multiple time periods, internal components of the business, and against peers and competitors
  • Well-selected comparisons provide findings that justify strategic and tactical decisionmaking

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?