HomeResearch Articles Conducting a Marketing Competency Assessment

Conducting a Marketing Competency Assessment

  • A competency assessment provides marketing leaders with valuable insight and delivers actionable input for marketing enablement efforts
  • Successful competency assessments are based on the identification of required competencies, structured assessment questionnaires, broad participation and executive sponsorship
  • Leverage competency assessments as an element of an ongoing learning culture, rather than a tool for short-term performance improvement
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