HomeResearch Articles Conducting a Product Marketing and Management Model Assessment

Conducting a Product Marketing and Management Model Assessment

  • The SiriusDecisions Product Marketing and Management (PMM) Model is a standardized innovation and go-to-market process framework for b-to-b organizations
  • The PMM Model Assessment identifies and prioritizes process gaps and capability deficiencies
  • The assessment also identifies functional role confusion in the context of an organization’s innovation and go-to-market process
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