HomeResearch Articles Conducting a Third-Party Influencer Audit

Conducting a Third-Party Influencer Audit

  • A successful influencer audit provides insight into how an organization’s brand and messaging are resonating
  • A one-size-fits-all approach to influencer research yields less-than-optimal results, so the audit should be tailored by influencer type
  • Communications leaders should work with internal stakeholders to determine which influencers are most important to their success
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