HomeResearch Articles Content Strategy and Operations: Planning Assumptions 2016

Content Strategy and Operations: Planning Assumptions 2016

  • SiriusDecisions has identified five planning assumptions that should drive content priorities for b-to-b organizations in 2016
  • Content marketing must mature from a tactical approach to a center of excellence that drives cross-functional content strategy, technology, processes and reporting
  • Content marketers must expand beyond top-of-funnel lead generation to address the entire customer journey and sales enablement
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